Authors
App Growth Editor
Ethan writes about App Store Optimization, mobile growth systems, and review-led product strategy for app teams using AppInsights.
A detailed ASO analysis of FILMHWA covering App Store positioning, keyword opportunities, competitors, product advantages, and conversion improvements.
Ethan CarterApril 12
An in-depth ASO analysis of AutoSleep covering App Store positioning, keyword opportunities, competitors, product strengths, and conversion improvements.
Ethan CarterApril 12
A complete ASO analysis of Procreate Pocket covering App Store positioning, keyword opportunities, competitors, product strengths, and conversion improvements.
Ethan CarterApril 12
An in-depth ASO analysis of DualShot Recorder covering App Store positioning, keyword opportunities, competitors, product advantages, and listing improvements.
Ethan CarterApril 12
A complete App Store keyword research guide covering discovery, prioritization, competitor mapping, and metadata execution.
Ethan CarterApril 12
Improve App Store conversion with stronger positioning, better screenshots, clearer copy, and review-informed messaging.
Ethan CarterApril 11
Use app reviews to uncover feature gaps, conversion blockers, and customer language that improves ASO and product strategy.
Ethan CarterApril 10
Compare competitor apps more strategically by reviewing keyword themes, positioning, reviews, monetization, and conversion signals.
Ethan CarterApril 9
A practical ASO checklist for mobile app teams covering keywords, creative assets, review signals, and iteration workflow.
Ethan CarterApril 8Write stronger App Store subtitles that support ranking, clarify positioning, and improve install intent.
Ethan CarterApril 7
Raise App Store ratings by improving response loops, reducing friction, and using review operations as part of product quality.
Ethan CarterApril 6Learn how to write App Store titles that improve discoverability while still sounding clear, credible, and conversion-friendly.
Ethan CarterApril 5A practical guide to deciding what belongs in the iOS subtitle versus the hidden keyword field for stronger ASO execution.
Ethan CarterApril 4A launch-stage ASO strategy for new apps, including keyword targeting, listing focus, early reviews, and post-launch iteration.
Ethan CarterApril 3Improve App Store screenshot performance with stronger sequencing, benefit-led copy, and clearer visual storytelling.
Ethan CarterApril 2Write better App Store descriptions with clearer structure, stronger benefit framing, and review-informed language.
Ethan CarterApril 1Discover lower-competition App Store keywords that still carry useful intent and can create faster early ranking wins.
Ethan CarterMarch 31A practical framework for finding keyword gaps between your app and competing listings to uncover new ASO opportunities.
Ethan CarterMarch 30Expand App Store visibility with a localization strategy built around translated intent, regional demand, and metadata fit.
Ethan CarterMarch 29A practical schedule for refreshing App Store metadata without making random changes that weaken learning and SEO momentum.
Ethan CarterMarch 28Use negative reviews to uncover misleading messaging, weak onboarding, and conversion blockers that hurt App Store growth.
Ethan CarterMarch 27Understand when ASO should lead your growth strategy and how organic and paid acquisition can support each other.
Ethan CarterMarch 26